What is a logo if not the most representative graphic image of a company or a brand? It has to express the brand’s personality; it needs to be clear and understandable.

CPS Quality has evolved. And quite naturally, its logo has evolved with it.

The logo is a perfect square symbolising rigour and expertise, held so dear by CPS Quality. At its heart, there is a diamond from the old logo, graphically re-worked. It also reflects the group’s ambitions with the word ‘Quality’ in much clearer lettering. The international language is at the forefront, in keeping with CPS Quality’s global presence.